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Voice & Core Messaging
Tagline
LCNB Bank | For Mabus Agency
LCNB came to Mabus Agency (my former employer) with no verbal branding, and barely even a logo.
Our branding journey began with a tagline. LCNB needed a simple message that embodies the promise this Ohio-based bank makes and keeps every day.
I originated the Further Together tagline and implemented it across deliverables and campaigns. In the years since, it's served as the bedrock for LCNB's entire messaging and brand strategy.
Go-To-Market Messaging
Flock Safety | For Content Workshop
Today, Flock Safety is a tech titan in the law enforcement industry, but just a few years ago, they were a startup targeting a few niche audiences.
They needed to make the argument for a new type of security, arguments that varied widely from law enforcement to retail businesses to HOA neighborhoods.
I developed Flock's GTM messaging, including personas, Mission/Vision/Values, positioning statements, style/tone guide, and other assets that still echo in their marketing.
Personas
Cyolo | For Content Workshop
A zero-trust startup, Cyolo makes identity security possible for industrial environments like chemical plants and factories. These contexts are high-stakes, but the decision-makers in these settings don't speak cybersecurity.
I crafted personas that translate Cyolo's technical features into benefits related to revenue and operational uptime.
Tagline
Sera Systems | For Content Workshop
The HVAC repair industry is plagued by operational chaos. Sera's AI-powered platform helps these companies streamline their businesses and unlock scale.
I worked closely with Sera's founder and CMO to create a tagline and messaging strategy that harmonized communication across marketing efforts.
HVAC without the havoc worked perfectly, transcending the techy nature of the product to emphasize its outcome for prospects.
Go-To-Market Messaging
Trava Security | For Content Workshop
Trava started as a cyber compliance firm helping clients meet SOC 2 and other frameworks. They expanded to include powerful managed security services in order to move upmarket from startups to mid-sized clients.
I worked with Trava's CEO and internal division heads to bridge the two service categories, crystalizing their offering and appealing to both client types.
Corporate Ghostwriting
Lindsey Witmer Collins | Founder | WLCM
I ran WLCM's entire content strategy, particularly through blogs, lead magnets, and website copy.
I elevated Lindsey as a thought leader through ghostwriting for Forbes, Fast Company, and INC.
I managed Lindsey's LinkedIn by posting, replying to comments, and producing a monthly newsletter that grows followers by about 15% YOY.
Clips
