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Copy & Content Strategy
Website & Blog Copy
The Ever Curious
Led by a female founder with an eye for detail and quality, The Ever Curious provides custom, high-touch travel advisory services.
The Ever Curious needed a website that explained how services work and what makes them valuable, all while maintaining an approachable yet professional voice.
I wireframed and wrote the entire website, along with many blog posts, to create a valuable lead source for The Ever Curious.
Content Atomization
Palo Alto Networks | For Content Workshop
Palo Alto's 60+ page annual report compiles the latest research from the front lines of cybersecurity. The trends that emerge from the Incident Response report inform security strategies around the world.
I turned preliminary research into teaser content to build hype for the report's release, and I helped spin report insights into guides, blogs, and social posts, stocking PANW's content calendar for months.
Clips
Client Case Studies
LCNB Bank | For Mabus Agency
After cementing LCNB's core brand messaging, I put it into action through a series of case studies featuring the bank's commercial clients.
I interviewed each client and wrote the case studies, as well as the landing page serving as a directory for these testimonials. These pieces strike a balance of showing off the bank's capabilities and personal touch, along witt the human stories behind the clients themselves.
One-Page Launch Site
TRLLN | For Content Workshop
For logistics operations, TRLLN provides simple hardware that lets companies monitor their assets through every link of the supply chain — no complicated infrastructure setup required.
As a new company poised to disrupt the industry, TRLLN needed a webpage that conveyed the benefits of the system without getting too technical.
I worked closely with the TRLLN team to get this over the line quickly, just in time for the company's public launch.
Google Pitch Site
InnerSpace | For Content Workshop
InnerSpace provides spacial intelligence tech that helps companies right-size and optimize their physical office footprint. This helps slash wasted real estate spend and meet sustainability targets.
InnerSpace wanted to land the biggest prospect of all: Google. An ad campaign funneled Google decision-makers to a landing page speaking directly to Google's specific footprint and goals.
I wireframed and wrote this page, sourcing real quotes from Google stakeholders, using their own words to illustrate their problems. I populated the page with photos from Google's actual office spaces, and I scripted the video from InnerSpace's founder in the page's hero section.
Within a week, Google had booked a demo session!
Magazine & SEO
Vudu Consulting | For Content Workshop
Vudu, a boutique IT consulting firm, needed help establishing the brand voice online and showcasing their stellar work with a wide array of clients.
I built and executed Vudu's SEO strategy from scratch, making the case for digital transformation and how to do it right. After a year of collaboration, we wrote a hefty print piece conveying Vudu's core philosophy, services, and several case studies.
The work made an impression online. Vudu prospects came to discovery calls repeating Vudu's core concepts back to them — the holy grail in terms of content.
Clips
Campaign Landing Pages
PreSales Collective
PreSales Collective, a resource and training group for folks seeking to start or grow their presales career, needed a few landing pages to promote a new set of online courses and events.
One page had to speak to presales pros themselves, while the other had to speak to those managing a presales team.
We hit the ground running with these, going from nothing to final approved versions in under two weeks. In addition to copy, I heavily advised on the structure and wireframing of these pages.
Beer Can Labels
Lucky Town Brewing | For Mabus Agency
Back in the craft beer heyday, the Southeast became a destination for beer lovers. A Jackson MS Brewery, Lucky Town didn't just want hand-crafted designs for their labels. They wanted memorable copy, copy that captured the personality of the brew, not just its ingredients.
I'm most proud of the Johnny Wit label, which was dedicated to a Lucky Town crew member who lost his life to suicide. However, the Lords of the Night label gets the most love on Untapped, which is basically Goodreads for beer.
Messaging in Action
Most of the time, messaging work is a fun exercise that promptly gets shoved into a drawer and forgotten. Not with me. I'll help you transform messaging into a powerful, consistent content engine.
